Burberry

Early years Thomas Burberry opened his first own store in Basingstoke, Hampshire, England. In 1880, Burberry introduced in his brand the gabardine, a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving. Burberry was the original name, but then the company soon switched to using the name Burberrys, after many customers from around the world began calling it Burberrys of London.. In 1891, Burberry opened a shop in the Haymarket, London, which still exists and until recently was the site of Burberry’s corporate headquarters. Now the headquarters are at Horseferry House just behind Houses of Parliament, Westminster (London).
In 1914 Burberry was commissioned by the War Office to adapt its officer's coat to suit the conditions of contemporary warfare, resulting in the trench coat . The iconic Burberry check was created in the 1920s and used as a lining in its trench coats.

Recent years
During the 1970s, the brand became popular with the British casual cult, leading to its being associated with members of football firms by the 1990s and chavs the following decade.[6][7] Such a shift in a brand's clientele exemplifies prole drift. In 1999, Burberry's changed their marketing name to Burberry. Most of their items changed too, but many accessory items still had the Burberry's name.
In 2008 was established the Burberry Foundation which is a philanthropic organization dedicated to help young people realise their dreams through the power of their creativity.

Brand description and/or history reference by courtesy of Wikipedia
Burberry Wiki
Official Burberry site
Thomas Burberry